MAWAQAA ADZ

Case Study

Mawaqaa: Bringing Kuwaiti's Clients on board!.

From humble beginnings five years ago, to a multi-faceted and experienced web development consultant firm; Mawaqaa's aim is to be the web development partner of choice for small and medium sized businesses and to be the most comprehensive, trusted, accessible and valuable source of digital information in Kuwait.

National Web Solutions Company or "Mawaqaa" as it is known in the industry is Kuwait's premiere web solutions consultancy and developer. Since its inception in 2002 as Iridium Plus Technologies, it has been transformed as a company investing in research and development, human capital and premiere quality of offering.

National Web Solutions Company or "Mawaqaa" as it is known in the industry is Kuwait's premiere web solutions consultancy and developer. Since its inception in 2002 as Iridium Plus Technologies, it has been transformed as a company investing in research and development, human capital and premiere quality of offering.

Mohammed Al Bawi - Executive Director - MAWAQAA

Our customers include some of the biggest names in the middle east including Alghanim Industries, VIVA Telecom , Zain Telecom, KIPCO Group, Kingdom holding and Kuwait national petroleum Company

Mawaqaa currently has a product range that includes 32 licensed products for web applications, statistics, e-marketing and hosting.

They are designed to act as mechanisms to help corporations and organizations in successfully managing, supporting and maintaining their websites.

Mohammed precised that it was via their local competitors and Google Engage program that they found out that Google AdWords was vital to enter the digital advertising world.

"We did everything in our power to get in touch with the right person at Google who would help us leverage our goals and aims; that is how the decision to use AdWords came". Mohammed stresses that one of its main advantages is the flexibility it offers to the advertisers when they need to follow changes dictated by the market: "AdWords is very flexible and can be used as a tactical weapon to support seasonal campaigns or give boost to traffic at very short notice meeting the impetuous needs of our clients".

By August 2010, Mawaqaa launched its first campaign with Google AdWords and in less than 5 months, it extended this number to 14 accounts belonging to various clients. "AdWords has a good ROI when running both search and display networks at the same time. The ROI from ads on the content network is usually higher than search especially with the usage of flash banner ads", says Mohammed.

Moreover, AdWords has proven to act as a supporting channel to our outdoor campaigns. It provides an easy to use system with its targeting and geographic settings to design any online campaign effectively in order to reach your audience instantly. We believe this saves time, money and a lot of headaches.

"Google Engage has offered us the knowledge, incentives and expertise to approach our clients with confidence and realistic expectations. At some instances some campaigns "results exceeded our expectations". The ease of using the system in addition to the support provided by the Adwords team are among the main advantages which allowed Mawaqaa to turn AdWords into an integral part of their advertising activity.

Presently, "Four dedicated people are managing our clients' AdWords campaigns. These are account managers excluding designers and flash developers", as Mohammed shares.

For brand promotion and recognition, Mawaqaa also uses offline media, mostly outdoor bridge and highway ads which have boosted sales and exposure for the company in a crucial way.

Other offline methods including newsletter and social media engagement activities work quite effectively as well...however it does not sell, and such offline methods are very hard to measure. Mohammed continues," due to the integration of AdWords with Conversions Tracking and Analytics, you can now calculate your ROI very easily and it does not require any manual work, which is needed when working with other online methods".

"Mawaqaa did an AdWords mobile search & display campaign for Zain Telecom and were surprised with the amount of downloads from that campaign.

A total of 31,000 downloads was achieved in a span of 3 weeks which completely surprised us", says Mohammed.

"At this stage, we started to perceive AdWords potential more seriously and have made plans to take full use of it". Mohammed was happy to summarize that the main advertising aim of such campaign was achieved: "We drove quality traffic directly to our advertisers and managed to prove value to them."

Satisfied with the achieved performance of their online advertising with AdWords till present, Mohammed shares the future plans of Mawaqaa:

"We spend consistently for AdWords advertising and are currently training our employees to work with the system. Our aim is to become an AdWords Certified Partner so we can offer the benefits of Google AdWords directly to our customers and hopefully increasing our clients acquisition base".

AdWords is about delivering results.

As an agency, you need to strive harder to create combinations and employ best practices that work best for you and your customers. We have found that paying attention to details always pays off!

Kuwait

Phone: +965 22417158 / 22250008 Fax: +965 22417156

Dubai

Phone: +971 042781090 / 042781091 Fax: +971 044558556

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