1. Design is in the details

The goal of employing details is to get you to think critically and present the best possible design you can—right from the start. So how do you take a design to 100%? If you care about your craft and your ideas, you’ll take the extra time, and add the touches that you know will make your work really shine.

Experiment

If something isn’t working, close it up. If you think the navigation is too precious, remember how you did it, then start from that point in the next design. The goal is to refine, over and over.

Stay consistent

Once you make design choices, stick with them. Keep notes while designing—these will form a good basis for a style guide.

Completeness

Finish the design. Don’t miss a footer or a detail. It’s these little details that deserve your attention.

Complexity in simplicity: less is more

When we discuss “less is more”, we mean different things. For example, sometimes the design needs to scale back. It’s got too many elements. Or a design chokes itself with too many colors. When doing detail work, “less is more” is about leaving in only everything that is necessary and making it harmonious.

2. Seperate Presentation from Content

Presentation

The major reason to separate presentation from the rest of the page is simple: to simplify any change from a slight design adjustment to a full-fledged redesign. To achieve complete separation of the presentation, we must isolate everything specifically and solely geared towards style.

Content

The reason to separate content from the rest of the page is just as easy to see as the reason to isolate presentation. Isolation of content makes adding or updating things easy while maintaining presentational consistency throughout the site.

3. Inside the User's mind

Theoretically, usability testing is a great way of finding out what is wrong with the products and services we design. We sit the users down in the focus group and ask them to perform certain tasks, to “tell us what you think” And on the whole, it works.

Where am I?

The first thing a new visitor does when they get to an unfamiliar site is ask that question. If the site does not do a good job of answering it within a few seconds, the user will feel dumb, leave, and never come back.

Dont get in the Repeat Visior's way

One great technique that accomplishes the first goal is to make one area of the page dynamic. That area can show an explanation to new comers. But once the user is logged in, replace the explanation with some information specific to that user .

Provide consistent, reliable and Global navigation

This is a site-wide goal, but it’s important to list here because the expectations you set on the home page will carry forward to every page on your site. If a link is in the global navigation on the home page, it should be in about the same place everywhere. If there are six links in the footer, those six links should appear in every footer.

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